What to Include in a Cover Letter
A well-crafted cover letter is your first chance to make a positive impression on a potential employer. It’s more than just a formality; it’s a powerful tool to showcase your personality, skills, and enthusiasm for the position. Unlike a resume, which provides a factual overview of your experience, a cover letter allows you to tell your story, demonstrating why you’re the perfect fit for the role and the company. This guide will break down the essential elements of a compelling cover letter, ensuring you create a document that grabs attention and increases your chances of landing an interview. Understanding the key components of a cover letter is critical. You have to ensure you present yourself in the best possible way, making sure you catch the hiring manager’s attention.
Contact Information
At the very top of your cover letter, you need to include your contact information. This allows the hiring manager to easily reach you if they are interested in your application. Make sure that all of your information is current and easily accessible. Correct contact details is important to ensure the hiring manager can reach you. This includes your full name, phone number, email address, and sometimes your LinkedIn profile URL or other relevant professional links. Ensure the formatting is clean and professional. This simple step ensures that the hiring manager can easily contact you.
Your Full Name and Contact Details

Begin with your full name, ensuring it matches the name on your resume. Follow this with your phone number, which should be a reliable number where you can be easily reached. Include a professional email address – avoid using nicknames or unprofessional email handles. If you have a professional website or a LinkedIn profile, include the URL as well. These are important ways to show that you are up-to-date and serious about your job search. Double-check everything for accuracy to prevent any communication issues. You do not want to look unprofessional so a good format is a great start.
Date of the Letter
Always include the date on which you are writing the cover letter. This is a standard practice and helps the hiring manager understand when you submitted your application. The date should be placed directly below your contact information, often on the left-hand side or the top of the page. Make sure the date is current, showing you’re actively looking for opportunities and have taken the time to tailor your application. Always include a date to the cover letter as a formality.
Hiring Manager Information
Addressing your cover letter to a specific person significantly increases your chances of it being read. It demonstrates that you’ve done your research and are genuinely interested in the position. Whenever possible, find out the name of the hiring manager or the person responsible for reviewing applications. This level of detail personalizes your letter and shows that you’re attentive to detail. If you can’t find a specific name, use a professional greeting such as “Dear Hiring Manager” instead of a generic greeting. Ensure you address the hiring manager correctly to show respect and attention to detail.
How to Find the Hiring Manager’s Name

Finding the hiring manager’s name can make a big difference. Check the job posting itself, as sometimes the hiring manager’s name is provided. Explore the company’s website, particularly the ‘About Us’ or ‘Team’ sections, to identify the relevant person. Look on LinkedIn to see if you can find someone in the hiring department. If all else fails, you can try calling the company and asking politely who is responsible for reviewing applications for the specific role. Make sure to research the company beforehand. This shows you are interested in working for them.
Addressing the Letter
Your greeting sets the tone for the rest of the cover letter. Use “Dear Mr./Ms./Mx. [Last Name],” if you know the hiring manager’s name. If you are unsure of the hiring manager’s gender, using “Dear [First Name] [Last Name]” is appropriate. If you can’t find a name, use a professional alternative such as “Dear Hiring Manager.” Always ensure your greeting is professional and shows respect. This shows that you are professional and are paying attention to the details.
Opening the Cover Letter
The opening of your cover letter is critical; it’s your first chance to capture the hiring manager’s attention and make them want to read more. A strong opening should immediately convey your interest in the role and the company. Avoid generic phrases like “I am writing to apply.” Instead, try to express enthusiasm, mention how you learned about the position, and briefly highlight your most relevant skills or experiences. Remember, a cover letter should showcase your personality and demonstrate your understanding of the company’s needs.
Grabbing the Reader’s Attention

The opening of your cover letter should immediately grab the reader’s attention. Start with a strong statement about why you are excited about the opportunity. You might mention a significant achievement, a relevant project, or a specific skill that aligns with the job requirements. You could also mention something you admire about the company, demonstrating that you’ve researched their work. This strategy immediately makes your letter stand out from the crowd. Try to use strong verbs to get your point across.
Expressing Enthusiasm
Clearly and enthusiastically express your interest in the position and the company. Explain why this role appeals to you and why you believe you would be a great fit. Your enthusiasm should be genuine and specific. Mention the company’s mission, values, or recent accomplishments that resonate with you. This shows that you’ve taken the time to research the company. Doing this shows that you are serious about applying for the role.
Highlighting Key Skills and Experience
The main body of your cover letter should showcase your most relevant skills and experiences. Do not simply repeat your resume. Instead, use this space to elaborate on how your qualifications match the job requirements. Provide specific examples of your accomplishments, highlighting what you achieved and the positive impact you made in previous roles. Tailor your skills and experience to the specific needs of the company and the position. You want to show them why you’re the best fit for the job.
Relevant Skills and Achievements

Carefully review the job description and identify the key skills and experiences the employer is looking for. Then, provide specific examples of how you’ve demonstrated these skills in your past roles. Quantify your achievements whenever possible. Use action verbs to describe your responsibilities and accomplishments. Focus on your accomplishments by describing how you made a difference. It’s not enough to list your duties; explain the impact of your work.
Quantifying Your Accomplishments
Whenever possible, quantify your accomplishments to show the concrete results of your work. Use numbers, percentages, and statistics to illustrate the impact you made in previous roles. For instance, instead of saying “Improved customer satisfaction,” say “Increased customer satisfaction scores by 15% through implementing a new feedback system.” Providing specific metrics makes your achievements more tangible and demonstrates your value to the potential employer. Provide numbers when you are able to provide numbers to show your accomplishments in the past.
Tailoring to the Job Description
Tailor your cover letter to each job application. Generic cover letters are easily spotted. Customize your letter to address the specific requirements of the role and the needs of the company. Use the job description as a guide to identify the most important skills and experiences to highlight. Ensure that the language and tone of your cover letter align with the company culture. Tailoring shows that you care and are not just spamming out the same application to everyone.
Demonstrating Company Alignment

Demonstrating your knowledge of the company and your alignment with its values is crucial. You want to convince the employer that you are a good cultural fit. Researching the company’s mission, values, and recent projects shows your genuine interest and helps you tailor your letter to resonate with the hiring manager. This section of your cover letter demonstrates that you understand what the company values and that you will be a good fit. This helps build trust.
Researching the Company’s Values
Before writing your cover letter, research the company’s mission, values, and culture. This information is usually available on their website. Look for mission statements, core values, and recent news or projects. Use this knowledge to tailor your letter, demonstrating how your skills and experiences align with the company’s goals. Mentioning specific projects or initiatives that resonate with you can also show your genuine interest and understanding of the company’s work.
Explaining Your Interest
In this section, explain why you want to work for this specific company and in this particular role. Highlight what excites you about the opportunity and what you hope to contribute. Mentioning how the company’s values align with your own shows that you’ve given careful consideration to the company. Showing your values helps increase your chances of getting hired. This shows you are aligned with the company’s values.
The Closing of the Cover Letter
The closing of your cover letter should leave a positive and lasting impression. It’s your final opportunity to reiterate your enthusiasm and demonstrate your interest in the position. Keep it concise and focused, and make sure to include a clear call to action. Always proofread everything to ensure there are no mistakes. The closing is very important because it is your last chance to get the attention of the hiring manager.
Expressing Gratitude
Express your gratitude for the hiring manager’s time and consideration. Thank them for reviewing your application and express your appreciation for the opportunity to apply. This shows professionalism and respect. A simple, sincere thank you leaves a positive impression. This is an important thing to show, as it shows respect for the hiring manager.
Call to Action
End your cover letter with a clear call to action. This is a simple statement that encourages the hiring manager to take the next step. For example, you could write, “I look forward to the opportunity to discuss my qualifications further in an interview.” Or “I am eager to learn more about this opportunity.” Make it clear that you are available and enthusiastic about the next steps in the hiring process. This also shows your enthusiasm for the job.
Proper Formatting
Pay close attention to the formatting of your cover letter. Use a professional font, such as Times New Roman, Arial, or Calibri, and maintain a consistent font size (11 or 12 points). Ensure your cover letter is easy to read and well-organized, with clear headings and paragraphs. Use a single space between sentences and leave enough white space to avoid a cluttered appearance. Proofread your letter carefully for any grammatical errors or typos. Proper formatting is key to making a good impression.
